Our task was to help articulate Cereal Partners Worldwide (General Mills & Nestlé) commitment of a "nutritious breakfast for everyone" with a little twist of fun. The commercial was made possible through a close collaboration between Eyebelieve, McCANN Paris & Planet Films. The post production process was a labour of love, as the cape was meticulously generated in cell animation technique, which then marries with the live footage to create every child's superhero fantasy.
Working very closely with film director Maurice Noone, we were given the opportunity to conceptualize and design the entire look and feel of the environment and character designs of the birds. The designs were then made into actual props with paper, cardboard, wood, cotton, rope, foam and even origami butterflies and flowers. The birds were modelled and animated in CG using real textures of paper and cardboard. Then they were all shot in stop-motion style on set and finally composited together to achieve the final surreal film.
Shot entirely in Stuttgart (Germany) by film director Sling Ng (Director's Think Tank), who gave us the honor to be part of this neck-breaking project (every sci-fi geek's wet dream) by providing VFX, alien drones and mothership designs and animation.
As a small family of artist with over a decade of ideation and execution experience, our award-winning directors, designers and visual effects artists work very closely with agencies, production houses, film directors and clients from initial idea to completion or at any point in between.
|• Idea & Concept||• Liquid Simulation|
|• Storyboarding & Styleframes||• Compositing|
|• Production & Directing||• Visual Effects|
|• Design & Animation (3D / 2D)||• Colour Grading|